Our history - Coolcasc

2007

Coolcasc® was born in a small restaurant in the Swiss Alps—“Aux Vieux Verbier”—during a ski holiday in March 2007.

Mar Peire wanted to find a way to easily distinguish her children on the ski slopes. The answer was clear: something to put on the helmet, something fun that kids would love to wear, that would keep them safe, and that would make them easy to spot while skiing.

And so, COOLCASC® helmet covers were born. There was nothing like it on the market, and before the end of the year, we patented the idea and the designs.

2008

One year later, the first cover models arrived: our dinosaur and our piggy.

We designed and patented the exclusive packaging.

Like so many other companies, we started out in a garage, from where we shipped our first orders.

We launched our online store.

2009

We hired our first sales representatives and began outlining our national distribution network for helmet covers.

We started getting featured in the media.

Our covers and accessories are a big hit and bring lots of fun.

We’re now well known on the ski slopes!

2010

We expanded our catalog to nearly 50 different items and launched the Cool Prints collection.

We began selling at El Corte Inglés.

We opened our offices in Madrid.

2012

We’re now ready to begin our international expansion.

Our great international adventure begins at ISPO 2012.

Acceptance and recognition beyond our borders.

We enter new markets such as France, Austria, and Italy.

2014

Our international distribution network keeps growing.

We diversify our target market into other sports beyond skiing, such as cycling, skating, and more. COOLCASC® fits any helmet, no matter the sport.

We develop a wide range of customized and customizable covers.

We launch an exclusive bike collection, COOLBIKE

2016

We position ourselves as the brand #1 for helmet covers.

2018

We consolidate our helmet cover brand internationally, with a presence in over 30 countries.

We celebrate our first 10 successful years in the market.

2020

At ISPO 2020, we presented a new product in Munich: COOLMASC ski goggle covers. Using the same know-how and sublimation techniques, we introduced new lycras made from recycled plastic bottles. With this new product line, which matches our helmet covers, we took our first step into the world of sustainable products.

Just one month after ISPO Munich, the COVID-19 pandemic began. During lock down, we had to reinvent ourselves both personally and professionally. Challenging times were ahead, requiring us to persevere in everything we had achieved so far and to work even harder moving forward.

2024

The pandemic years were tough—very tough—but with the reopening of the ski resorts, we began our journey toward recovery.

In January 2024, we realized that our facilities in Madrid had become too small, and we saw the need to bring together our offices and warehouse for more efficient management and better service to our customers.

In May 2024, we took a huge step forward by moving into a two-story industrial building in the Európolis business park in Las Rozas, Madrid. We now have a fully equipped warehouse on the ground floor and offices on the upper floor. These new facilities provide us with the ideal conditions to continue growing and delivering the best possible service to our customers.